Link marketing is much more than building links, according to Debra Mastaler of Linkspiel. It includes:

  • reputation management
  • email lists
  • promotional marketing
  • media exposure
  • cross selling
  • lead generation

I really feel these are great tips for anyone starting out, but also for those who have been learning and practicing for a while and got stuck in link Samsara. My favourite quote: “To ‘just’ want links means you don’t have an understanding of basic SEO nor an open mind about developing your business as a whole.”

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According to this article on Distilled, directory submissions are still useful and work for SEO purposes when combined with other link sources. The article first explains signs of a “dogdy” directory:

  • more ads than content
  • promoting the sale of links
  • the PageRank has been faked
  • thousands of links in each category
  • wants link exchange
  • not functioning properly (broken links etc)
  • advertising SEO friendliness
  • penalized or banned by Google

The following 6 free directories qualify as good ones: Illumirate, Pegasus, Free Index, Dmoz, So Much, and Jayde. Continue reading

According to SEO Hacker, the following ten link building methods are risk-free because they “look 100% natural”. While you could argue a little bit about the definition (why would you want something to look natural if it wasn’t? And if it was, would you really have to say it does? πŸ˜‰ ), the list is good and includes the following items, each one described in more detail in the post:

  • link baiting
  • guest blogging
  • article marketing / Content spinning
  • using Web 2.0 properties
  • build or buy high quality websites
  • sponsorships
  • organizing blogging contests
  • using social media profiles
  • widget bait
  • get mentioned as a resource

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The post starts off by stating that not everyone defines natural linkbuilding in the same way. Agreed, but the definition of a natural link being a link somebody gives you without you asking for it should be very common.

In the past, lists were very popular and sites like seomoz made extensive use of them, creating countless posts like “Top 10 ways to do X“. After a while, everybody realized how popular lists were so the effect lessened because all of a sudden you saw lists everywhere.

This was before Facebook and Twitter became popular.

Next up were pictures. “30+ beautiful X“, which also gave birth to a whole new breed of gallery-websites.

In present times, people try to get their stuff go viral via Twitter and Facebook. This mainly leads to Likes and Retweets, but not necessarily links from other sources. And Google probably treats links from these two just like any other links.

In the future, in order to get natural links, you have to approach the very small number of people who still operate websites, and who still want to link to other resources. The number is decreasing. People who own websites also became stingy because of the entire nofollow / leaking PageRank debate.
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New how-to video by Ontolo about reviewing link prospects:

The steps outlines in the video include:

  • Building a list of prospects
  • Prioritizing the list
  • Adding a “save” column in the spreadsheet
  • Setting up your browser for maximum performance
  • Opening multiple prospects in multiple tabs
  • Reviewing the URLs
  • Mark an “x” next to each URL you want to keep

A simple but effective process. I found the notes about browser performance (Firefox vs. Chrome) especially helpful.
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According to SEO Hacker, artificial or automated link building consists of:

  • Directory submission
  • Blog commenting
  • Forum posting
  • Buying links

He starts off by stating that these methods improve rankings and that not all of them are harmful per se – but he still encourages folks to focus on content marketing and “organic linkbuilding” instead, which is a wise move πŸ˜‰

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Ontolo are back with yet another round of link building resources. This time they include:

  • 5 Link Building Metrics and Relevance Resources
  • 2 Link Building Soundtrack Resources
  • 3 Link Building Videos
  • 3 Upcoming Link Building Events
  • 11 Link Building Resources
  • 6 Link Building Tool-Related Resources
  • 4 Linkish Mozinar Takeaways
  • 3 Links and Main Stream Media Resources
  • 5 SEOish Musings + Resources

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